Archive for the ‘school library’ Category

What will libraries do with all that extra space? Fiction E-books outsell print hardcovers

July 19, 2012

  

Full year 2011 sales mark the critical mass for the sales shift away from fiction print editions to the E-book format.

Adult fiction ebooks outsold hardcovers in 2011-survey 

“Net sales of e-books jumped to 15 percent of the market in 2011 from 6 percent in 2010, according to a report by the Association of American Publishers and the Book Industry Study Group. The groups compiled data provided by nearly 2,000 publishers. Total overall U.S. book market sales declined 2.5 percent to $27.2 billion in 2011 from $27.9 billion in 2010, the report said. While ebooks increased in strength, bringing in more than $2 billion in 2011, the majority of publishers’ revenue still came from print books, with $11.1 billion in 2011.”

While only holding 15% of the total book market, the market share growth of E-books is quite breathtaking. In a year that saw overall book sales fall by 2.5% over the previous year, E-books market share more than doubled. This raises some critical questions for all libraries in response to this dramatic shift:

  1. Did your library shift enough in by doubling your E-book holdings and decreasing your print purchases?  Or are you falling behind the customer demand curve?
  2. What will be your strategy to monitor the effective weeding of print materials as the usage continues to swing to digital formats?
  3. What will be your shelving and floor space strategy as your print holdings decrease in size? What will you do to effectively use this new found extra space?
  4. Did your library spend the last few years with a renovation/expansion project on hold due to the troubled economy? Are those old plans even valid anymore?
  5. Are your library’s customer demand patterns for E-books the same demand patterns as they were for print hardcovers. Did you know one of the hottest demand E-book category is the “romance” genre? Do you know that an increasing number of elementary grade students have their own E-book device?
  6. How are you delivering, informing and marketing this collection shift for your customers?
  7. Are you making Kindles, Nooks and other E-book readers available to your customers. Are you offering training and support to your customers who already have their own devices? 
  8. How does your customer access your E-book collection? Is it easy, intuitive and customer friendly?
  9. Does your E-book website portal allow for and promote the: tagging, rating and reviewing that happens in the online retail world? Compare your site to Amazon and see the difference.
  10. How will you handle the likely customer complaints as your non E-book customers come to recognize the smaller collection size of print?
  11. Are you and your staff trained and ready to positively handle these challenges? Are you ready to promote and support these changes? This is real and unstoppable.

I believe this is the beginning of a tremendously positive opportunity to reinvent your library to make it even more relevant, useful and an even more important component of your community’s quality of life.  This is a new opportunity to reach out to and connect with both new and existing users of your library who may choose to access and use your services in a new 24/7, 100% digital way. Lets face it, most of us have changed our retail shopping behavior because of great internet retailers. Our expectations about what shopping is have changed. Libraries need to rapidly adjust to these changes. What happens to your funding if you don’t keep up with this change?

Are you up to the challenge?

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Libraries – power, joy and passion.

January 23, 2010

 

I unabashedly love libraries…all kinds of libraries!  Big libraries, small libraries, old libraries, new libraries and public libraries as well as school libraries.

In several conversations over the past few weeks about libraries, I realized that most people spoke from quite differing viewpoints. There were positions for or against different formats, different customer service ideals, different expectations concerning funding sources, overdue fines, bestsellers, computer usage….you name it. Nearly anything that could be viewed differently…was viewed differently. I left the conversations with a nagging uncertainty. How could there be so many different ways to think about the role of libraries?

I realized that I understood why I loved libraries. I know why I am a passionate believer in the power and joy that libraries can bring to people’s lives. But maybe, many other people had a library experience that was quite different than mine. Those personal life experiences about libraries give then their own unique understanding,  perspective and values.

My love of libraries has been influenced by a number of experiences during my life. As an early elementary student – the county bookmobile stopped in our neighborhood, on our street. With no nearby library and no 2nd family vehicle, the rolling library brought far away places and people right to me.  The arrival of the big, noisy, smelly,  black bus, brought yells of excitement and a mad dash home to get our library cards. Stepping inside and seeing all those books and getting to take two home to read and then return again for more adventures a week later was pure magic. Would it be a Hardy Boys mystery and maybe a book about some wild animal or outdoor adventure? During the summer, those new books were sure to mean a few late nights with the flashlight under the covers.

The bookmobile was followed by our school library. A K-8 private school – with a small, lovingly created collection. Compared to the bookmobile, the options seemed unlimited. For the first time, I saw encyclopedias and dictionaries and amazing nonfiction to do homework assignments with. The big, real world was there in those pages.

High school brought an even larger collection. Remember a time when reference was the dominant part of high school collections? No internet, no google – just print reference. Anything you needed to know were in those pages. Granted – it took hours and sometimes days, but it was in there. Then came a college library in the 70’s that seemed like a warehouse filled with the world’s knowledge. Those old, musty books, the quiet spaces, the decades old single carrels tucked away – seemingly locked away from the rest of the world. Endless days spent exploring, thinking and writing in the world of science, literature, philosophy and more. Group projects meant, index cards, stacks of books, quiet debate and mountains of yellow legal pads of hand scratched notes – the words, numbers and scribbles that occasionally evolved into stories, or projects to be proud of.

As a twenty something trying to make it on my own – working, having fun, learning about life – I moved 4-5 times chasing career opportunities. Each new city or town had a library that offered advice and information as I tried to learn and become a better manager and professional as well as just getting acclimated in a new community. In my 30’s, marriage and family brought the joy of the bedtime story. There is nothing better than a new stack of picture books from the library and having an infant or toddler on your lap turning the pages and loving the moment.

As a professional traveling and working with both school and public libraries, I continue to see all the magic in those rooms and buildings filled with information, computers, librarians and customers and students – all in search of sharing and or receiving the power and joy that libraries offer. I am especially encouraged to see how many libraries, school and public, are moving to further enhance their sense of community and personal interaction. It is no longer just about the content – increasingly it is about the people connections. As the world gets “flatter” and we can interact with people and places from around the globe in an instant, our libraries offer unique opportunities for learning, sharing and engagement in our local and expanded communities. I understand we have many problems: funding, staffing, changing technologies, leadership challenges and increasing competition. But all of those problems have solutions.

Maybe it’s time we stop and take the time to ask questions and really listen to each other.  We all have a library story to tell. It is within these life experiences that our passion for libraries resides. Maybe it’s time we ask: staff, customers, local government leaders, school educators and especially our kids to explain why – “Libraries are important to me because…?” From these stories come our passion for library advocay. Let’s talk…. and listen.

Maybe it is within these shared stories and understanding that we will find our common ground, the new ideas and the courage to solve our many challenges. Passion always triumphs over fear.


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